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Planungsbüro Jahnke is an engineering consultancy based in the Hanseatic city of Lübeck, specialising in the planning of technical building services. With experience across all system groups and project phases, the practice deals in things that are expected to work. Quietly and without surprises.

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PLANUNGSBURO

JAHNKE GMBH

CONCEPT

The strategic aim was to give this technical competence a visual identity that feels just as reliable. The design manual was developed from technical logic and factual structures rather than decoration, sentiment or anything that might distract from the point.

Vertical logo version for Planungsbüro Jahnke in white on a teal background

CONVERSION

This approach led to the redesign of the wordmark and symbol, a restrained visual language and a photography concept focused on structure, scale and systems doing what they are meant to do.

 

The result is a modern website that communicates complexity with clarity and manages to stand out in a market not known for visual excess.

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