Schwarze Plakette is an event where sports cars meet scenic roads, fine dining, and the occasional hint of La Dolce Vita. In other words: driving, but elevated to an art form that is almost polite about it.
schwarze
plakette
CONCEPT
The strategic goal was to create a visual identity that communicates both the thrill of driving and the understated luxury of the experience.
Central to this were a distinct wordmark and a character element, giving the event an instantly recognisable personality without being too pretentious about it.
CONVERSION
From there, print materials such as race numbers and certificates were produced. The event was also documented photographically, capturing cars, roads and moments that, quite frankly, are best enjoyed in motion.
The result is a cohesive brand that balances adrenaline, style and a quiet sense of enjoyment.
