Built around rare automobiles and the stories surrounding them, Emil’s Garage is a Hamburg-based creative platform bringing automotive culture to the digital world. Once a year it hosts Sundowner, a community gathering for the automotive scene, which celebrated its sixth anniversary this year.
Emil’s Garage
SUNDOWNER SIX
CONCEPT
The concept was built around six years of Sundowner, translated into “Six Chapters of Automotive Culture.” Each chapter represents a distinct facet of the automotive scene, with its own visual language. The goal was to create individual chapter visuals and merchandise, including shirts and stickers, and translate the concept into the social media world through assets for Instagram Stories and feed posts.
CONVERSION
The visual direction combines bold graphic typography with digital illustration, using the number 6 as a central graphic element to represent six years of Sundowner. Cars are illustrated from dynamic perspectives, creating a sense of movement towards the event, while each chapter develops its own visual character: Future, Dream Cars, Pre-War, Motorsport, Engineering Icons and Individuality. Together, these elements create a distinctive visual identity that translates automotive culture into a bold and expressive language across the Sundowner universe.
