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Supras at Ring is an annual event by and for Toyota Supra drivers from all over Europe, initiated by the German Supra Forum.

 

It avoids the typical car-meet formula, favouring a more considered motorsport-oriented experience at the Nürburgring.

THE ANNUAL MEET

SUPRAS AT RING

CONCEPT

The strategic objective was clear differentiation. Instead of familiar tuning aesthetics, the visual identity references classic motorsport posters from the golden era of the Grüne Hölle, offering a restrained nod to endurance racing and its visual discipline.

Supras at Ring Logo, created using a vintage but bold font style

CONVERSION

At the centre of the art direction is a confident wordmark designed to function independently of any artwork. Whether reduced for announcements or applied to trophies, it remains recognisable and intact. The resulting identity takes motorsport seriously while remaining pleasantly self-aware. 

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